Why are your online prices higher than in your store?
AO Sword has a very different business model than the typical modern firearms store. We have a small, highly trained and efficient staff that specializes in providing one-on-one service and support to our customers. It is very difficult to provide this level of service to a person who is purely shopping on price, over the faceless Internet, when the sum total of interaction is a few mouse clicks followed by a series of automated messages. As a result, where most stores aggressively reduce their online prices in order to "be competitive in the national market," we are the exact opposite - we focus on our in-store customers, offering the best local value and service we are capable of providing. Our in-store prices are extremely competitive with the Internet market - meaning we don't "punish" our loyal, local customers for shopping locally. This allows you to buy local, with local expert advice and support after the sale, at prices that are very similar to what you would have paid to get it shipped to you from an Internet reseller. We welcome you to visit, call, or email us to enjoy our tremendous selection of value-priced quality merchandise, our renowned service, and our technical expertise with two gunsmiths in-house. Our in-stock inventory consistently includes many components that are absolutely unavailable online, anywhere - especially in regards to AR-15 and LR308 / AR-10 barrels. Come spend some time with us, have a cup of our Keurig coffee to benefit the Calguns Foundation, sit back and watch the news or the game on our widescreen TV while you eat lunch, and give us the opportunity to show you why our Facebook and Yelp reviews are consistently 5-star celebrations. If you cannot visit the store but you're absolutely sure that we're your store, by all means send us an email or give us a call and we'll do our very best to serve you.